“Create a simple mobile strategy” is a good topic for your 1st quarter planning of 2010. There is plenty of support from every industry and business segment that having a mobile strategy is a competitive advantage. If IDC predictions are correct, 75% of employees will be equipped and ready to be your mobile workforce.
We thought it would be helpful to share some of our insight based on what you and others are telling us. The following points are suggestions for you to consider when thinking of incorporating an enterprise mobile strategy.
How will you create URGENCY? Reaching the employee through voice mail? 4-5 days response. The average response of desktop email is 3-6 days. Sounding familiar? Getting feedback from the mobile workforce in a timely manner seems almost impossible!
As a leader, provide a quality message. Ask yourself – why would anyone read this and provide me feedback? If you don’t know the reason or have a fast answer – rewrite and repurpose your message. Take more time this month to let each member know they are part of something special and it is better with their feedback and input.
As a manager, provide the mobile workforce more communication and stay on top of personal relationship. It’s the little things that count.
As an IT manager, keep it secure but keep the solutions coming. The people in the remote workplace need to know you add to their capability everyday. Your team is smart – they learn fast too:) !!
As a trainer, get the tools you need to get more involved in what mobile has now become. Learn how to integrate and expand the delivery models. If your plan is only for employees to get to the desktop time, you are missing a lot of opportunity. (more on this later….)
Integrate mobile into your existing CRM, Saleforce, LMS / LCMS, Sharepoint, CDN platforms. Just about all of the investments your company has made and is using should NOW be at the integration point of a mobile strategy.
Learn to use the services in the “Cloud”. If Salesforce.com can convince millions of users to use a Software as a Service (SAAS), then your company can surely learn from this as well. If it needs to be secure, there are companies out there that will protect your data. You now have options to higher product costs, software licenses, data connections etc, etc.
Our goal is to learn through our customers’ needs and to build a success story that is based on “trust” and being “proactive”. We wouldn’t have it any other way. Every customer to us is a very big deal, and our dedicated and passionate support team is there every step of the way as they implement their unique mobile strategies.
We have several companies to thank for teaching us the power of listening and acting ,
LearnKey Inc.
Ripcode Inc.
GoToMeeting
HealthWise
Dow Chemical
Boeing
and many others…..
It’s time to rebuild. Start 2010 off in a positive and meaningful way.
David Clemons – Founder and lead cheerleader for Push Mobile Media