Push Position Regarding Mobile 5.0 and Mobile 6.0

Every word below is direct from Microsoft – meaning we follow the rules. It’s not always easy when you think you have a better idea. But when in comes to Mobile 6.0 ( XML, AJAX, API consistency, better security than 5.0, backward compatibility across all Windows Mobile based devices, ETC ETC ETC,….. ) So this is our position too.

The flexibility and powerful programmability of Windows Mobile devices has lead to their use by a growing number of people for a variety of purposes. With such broad usage, there is no one device form factor that is right for everyone. To accommodate such a broad range of users, Windows Mobile devices are available in a wide variety of form factors. The table below (MSDN) shows some of the common Windows Mobile device form factors.

Common Windows Mobile device form factors

Size	Resolution	Touch Screen
176×220	96 dpi	No
240×320	131 dpi	No
320×240	131 dpi	No
320×320*	128 dpi	Yes
240×320 / 320×240	96 dpi	Yes
480×640/640×480	192 dpi	Yes
240×240	96 dpi	Yes
480×480	192 dpi	Yes

 

*New for Windows Mobile 6

With such a wide variety of form factors available, you must be sure to build your application to adapt to device form factor differences. You’ll want to remember that the list of form factors that Windows Mobile devices support is growing all of the time. Windows Mobile 6 includes many new features and resources aimed at reducing the effort required to build applications that easily adapt to form factor differences. You’ll find that Windows Mobile 6 makes building a single application that takes advantage of the specific capabilities of each device while successfully working on a wide variety of device form factors easier than ever before.

 

 

Mobile Readiness for Sales

Mobile Sales Readiness – IDC forecasts significant growth in the worldwide market for converged mobile devices (mobile devices), with unit shipments forecast to grow from 20.9 million in 2004 to 107.6 million by 2007.

Growth Drivers – Mobile Readiness

Management of customer relationships. Both small and large business need to stay in constant touch with customers in order to serve them better.
Productivity. Also like large businesses, small businesses need their key mployees to be productive at all times, even when they are not in the office.
So while these ndividuals are on the road traveling to customer meetings and business
functions, they need to remain connected with customers and the office.

Greater availability of mobile devices and infrastructure. One of the real
drivers of mobile deployments is the emergence of mobile hardware, mobile applications and technologies available to support them.

Solutions such as Microsoft Mobile Frame and Server

The ‘Third Screen’ and your Mobile DNA(TM)

The third screen , lets see… TV, the computer and my mobile. No kidding, I disconnected my cable and increased the mobile connectivity. Total mobile ‘geekazoid’. I have to laugh I never thought I would get to this space. That little screen is so powerful it organizes me, allows me to wake up on time, hit meetings and conf calls on time and allows me to send mobile communications such as MMS, SMS, email and basically every communication I do during the day. Powerful.

Some say this is the single most personal device that anyone has access to. It is with us at all times. Crazy. That little third screen – HMM. We think with ‘Mobile Programs’ and ‘Mobile Campaigns’ and Mobile DNA(TM) technologies we are going to explosive growth both as a company and as an industry.

Mobile DNA is you on a mobile! It is what you like and when you like it fed to your handset. The smart advertisers are going to really pay attention to this one. No Joke, it is nothing less than your entire life and interests sitting on a DB that tells advertisers who you are – or more importantly – what you like!

Mobile DNA is considered a science and technology of helping a mobile user get relevant content and offerings by recording what the mobile user is interested in. Our RMM technology is based on the Mobile DNA technology.

Mobile DNA is a trade make of Push Mobile Media.

Mobile encode tools, mobile storage, mobile crazy

It seems like the deeper we dig into tools for the mobile content industry the more interested I get. This reminds me of trying to burn our first CD-ROM , 16 years ago, the Phillips 521 driver and the TOPIX software. It was only about $15,000.00 to buy the hardware and software. Getting the answers were not easy. We thought we were pretty cool – just having the ability to burn CD-ROMS. It was all about the tools.

Tools are out there to build mobile presentations but you have to dig with effort to get information. I have been looking at blogs and sites that really show off what is going on in the Mobile Content Tool space.

Think about this:

1. How many different type of phones are in your audience?

2. Do you expect the user to download anything? Application a ‘cab’ file or WAP application?

3. Are you planning content in multiple formats at the same time?

4. How do you inform the user that content is ready to download ? SMS? EMAIL? Both? Costs?

5. How do you measure the mobile ‘footprint’?

6. How many systems will you support? 1,2,3,4,5????

*** On Deck – Off Deck ?

7. How does mobile integrate into your existing enterprise plan for content , education, training?

These are only a sliver of the issues surrounding mobility today.

“Mobile Campaignes”

Consider the effort required between an Enterprise customer and testing and then deploying a mobile campaign. This is not trivial. The mobile provider ( Push Mobile Media) is required to understand the needs of the client. Expectations vary big time.

Most customers want to ‘mobilize’ but have not been through a process of re-purposing content for the mobile device and or knowing what to expect on deployment.

There is plenty to learn about what takes place and what are reasonable expectations.

Push Mobile Media – provides 3 levels of content delivery to reach the largest audience possible. Goto : Http://www.pushmobilemedia.com/3styles.html

The Mobile Campaign should be designed so that the largest group gets consistent content designed for each mobile handset within the enterprise, within REASON. If a mobile user has a ten year old phone, well I would suggest a new Pocket PC ( Verizon ) or the new iPhone.

No surprise that we are talking about expectations, they need to be in alignment. What is possible regarding technology, education and customer readiness.

What an opportunity!

Push Mobile Media

Push Mobile Media

Ok- I’m excited about this RMM stuff. When I think about the difficulties involved in getting simple media out to mobile devices, it’s crazy to think a single video mobile file can hit 2000 different mobile handsets with 5 different operating systems and be delivered through either a GSM or CDMA network system. The fact is … it can’t. If the User experience is important the mobile media experience must be tailored for each unique instance. 

Thats why we are excited about…

The RMM mobile subscription engine offers a security layer that allows mobile users a worry free environment when subscribing to mobile video feeds.

When mobile users disclose their personal mobile phone numbers to the public web sites who offer “free” mobile applications and downloads and or services the users become a target for marketing engines to spam the mobile phones with text messages, calls and can encounter privacy issues. The primary purpose and benefit of RMM technology is to create a stage to deliver content to the mobile users with quality of service and security in mind, similar to RSS Web feeds but designed specifically for a mobile device.

• When subscribing to a mobile video feed, users do not disclose their mobile information to the provider, so users are not increasing their exposure to threats associated with text messages, spam, viruses, phishing, and identity theft.

• If the mobile user wishes to discontinue the services they simply use the Mobile RMM ICON to disengage the services from the aggregator.

This is a beta moble video extension to our standard RMM feeder. Our goal is to keep this simple and efficient for our customers.

RSS vs. RMM Mobile Video Subscription

Rich Mobile Media™ – RMM – Mobile Video Subscription “

Similar to RSS content feeds, RMM is specific to mobile video feeds. Video across the board is a challenge with hundrdeds of phone type and screen designs. RMM discovers what the mobile device is and only delivers what will work.”.

What does RMM do?

A “rich mobile media” feed is a video or flash file that is searched for online and selected to be streamed or downloaded to a mobile device. Each mobile video clip is encoded and processed with RMM technologies that ensure a quality video mobile experience. It’s really simple.

Step one: Push video to our automated system

Step two : Place RRM mobile subscription icon with web site and engage our widget

Step three: Allow users to sign up for free and premium mobile feeds.

Producers of video clips can elect to share video feeds to mobile devices by uploading their clips to our automated systems. By supporting the RMM video subscription model, video producers can promote “mobile feeds” to their audience.

Users who find the RMM mobile video subscription icon on web sites will be familiar with our process as it is similar approach as RSS feeds, however dedicated to mobile feeds.

RMM Mobile Video Subscription is designed to be used by web sites. It is a perfect fit for any website that wants to offer mobile feeds to their audience. Each video file that is made available for mobile viewing once it meets the minimum standard requirements of RMM mobile video screen size, text size, compression technology, and several other considerations. All video and flash files enabled within the RMM feed tags are automatically fed or “ pushed ”to aggregators who accept the RMM mobile video subscription feeds. The mobile user subscribes to a particular RMM mobile feed, a channel, and thereafter receives new content every time the publisher updates a particular subject category.

Push Mobile Media™ – Designs a new website

Push Mobile Media – Boise Idaho, creators of “RMM” or mobile video subscription feeds, releases a new mobile focused web site. Take a look

Features “White Notes” and Blogs

http://www.PushMobileMedia.com

Push is focused on the mobile content and mobile distribution markets.