Mobile DNA (TM) – Mobile Intelligence

Mobile DNA is the science behind our mobile offerings. Mobile uses have patterns that we monitor to determine the predictive actions a user will take and interests a user has. We develop core technologies such as Mobile DNA to provide us the data we need to provide a better user experience.

Push Mobile Media helps major brands and enterprise customers reach their audience by creating effective mobile campaigns with creative ‘call to action’ or as we call them “mobile clicks”.

Our ad insertion layer is based on our Mobile DNA layer of customer data of knowing what the customer is most likely going to respond to.

If your goal is to create customer awareness within a local market or creating a sales-readiness mobile campaign with in your corporate sales team, we have a complete mobile solution.

Measurement

Mobile direct response is an affordable service to measure your brand and your customers interest in ‘call to action’ based advertising.

Behavioral Targeting

Mobile users have patterns that we monitor to determine the predictive interests of the mobile user. We have developed core technologies that allow us to offer your group:

MobileDNA™

The science we use behind the mobile technology that allows us to collect mobile user actions and determine the interest of category, call to action, timing, purchase interests and selections required to make a purchase decision or a simple ‘call to action’.

Mobile DNA provides the data we call on first when the user has select a media selection.

Our predictive engine will provide the following benefits to our customers:

• Customer loyalty to brand

• Frequency of a trusted brand – advertiser

• Customers will share – word of mouth with other mobile users.

• Customers will use mobile offerings for discounts and services.

‘CALL TO ACTION’ “Mobile Clicks” Technology

Using SMS messaging and our proprietary mobile platform engine our subscribers can click with in our ad overlay to call the advertiser’s call center or answer a simple polling question. Taking advantage of both the data connection and the phone calling capabilities of the mobile device, the “Click to call” allows us to build ad campaigns that allow the customer to click the ad to call the advertiser.

Click Coupons

A mobile Coupon is a power, instantaneous way to show mobile advertising working. If the customer clicks on the ad they receive a SMS message that send the Mobile Coupon. Good for that date only. The Coupon is date sensitive and the date is stamped on the coupon.

Mobile Reach … Mobile Audience … hitting the target.

Using web 2.0 technologies we have built a user interface, planning tool and mobile campaign suite of products that help us design, publish , deliver and create tracking details of each mobile campaign.

Our programs are globally designed, or as our on staff PhD calls it… “globality” which means to reach a global market, …. yea I know. We put up with her.

Through our direct partnerships we provide coverage of more than 500 mobile carriers and 180 countries. We enable the enterprise to deliver the most powerful messages around the world with effective measurements.

We can provide a mobile campaign with access to 95% of the mobile devices world wide, that’s about 2 billion mobile devices. Thats not bad.

Unique Mobile Tools and Process

• Mobile experts assist your team

• Campaign is created with approval

• Media is repurposed content or new

• Success measurements are defined

To provide ‘Global Campaigns’ we focus on user SMS communications and rich mobile media delivery with instant response. We are the only group that specializes in enterprise sales readiness campaigns and custom analytics.