“One Mobile Minute”(TM) The future of enterprise mobile communications

October 11, 2007

Innovation within mobile deployment and technology is a global concern, amazing what is going on around the planet. Enterprise executives use mobile for email and mobile calling and are beginning to see why SMS messaging is very critical. Billions of SMS messages are sent monthly – out pacing mobile voice calls by large margins.

Mobile campaigns can deliver objective information, urgent information and even tools that help executives stay ‘ontrack’ with their personal commitments. Change management, corporate restructure, leadership all require our executives to stay on top of the vision, team vision to be exact. Communications are the key.

Studies have shown that the use of mobile programs used as “retain and recall to action” are essential in education and corporate enterprise knowledge on a global basis.


Mobile Education – SMS Quizzes – SMS to Voice – PDA Content

October 6, 2007

SMS Education

j0408961small.JPGDoes SMS technology give us the tool to deliver education? In Europe, 90 – 100% of the high school students own mobile devices and use SMS more frequently than voice calls. If we want to engage a student perhaps its time to figure out where they spend their time- on the mobile.

There is an extensive movement in Europe regarding mobile practice and mobile delivery of content and SMS use within education.

Voice messages and SMS

When your phone rings, do you pick it up? Do you look who’s calling. Pretty interactive and we all consider this to be a priority. Students in high school live with their phones powered up. Their lives would not be the same without them. They are more mobile savvy today than any being on the planet.

Imagine a targeted SMS message with short clips of audio content – maybe one minute. If Ford Truck can sell me on a 60,000.00 truck in 15 seconds of a TV commercial, is it possible to construct SMS based mobile messages that link to a recorded dial in message?

PDA Courseware?

Today we know – you can not just send a mobile device the PowerPoint presentation used on your desktop or a Flash designed for a desktop. The screen and navigation is not designed for the same purpose. We provide step by step methodology to determining what technologies are used for mobile delivery and the best content practices.

PDA, Smart Phone, Java, Windows Media, Verizon networks, Cingular, Sprint, T-Mobile, AT&T all create a unique problem and a challege for mobile education.


Sales Readiness = Instant Mobile Knowledge

October 6, 2007

The mobile device is underutilized by enterprise managers largely due to a lack of understanding of measurement tools and practices available regarding mobile campaigns. The design and deployment of mobile campaigns is easy when you define the goals, the team the message and the expected outcome. According to the “mobile press” the following are the primary reasons for mobile training and assessment.

  1. Urgent product updates and product launches or announcements
  2. Sales personnel, both direct and support who need “finger tip” knowledge as it becomes available. It’s like having a mobile RSS ping you as events are happening. ( we call this RMM or Rich mobile Media – targeted only at the mobile space. )
  3. For sales management to determine where knowledge issues are slowing or preventing product sales.
  4. Use of the mobile investment – dig in, design a mobile campaign.

Push Mobile Media – is focused on mobile media within sales readiness. We understand the sales cycle and the time it takes for knowledge transfer and measurement. If you wish to engage your mobile sales team, first assess their knowledge and determine what they need or where their knowledge might need help. Plan a mobile campaign that allows them to compete.

Please visit http://www.PushMobileMedia.com