MobiForce – Enterprise-grade Tools for the Enterprise “Mobile Strategy”

PROLOGUE - We speak to customers who want a “mobile strategy” and generally our question is “What is your mobile strategy?”  We know of fantastic companies like Mobile Data Force, Mobile Frame, and others who focus specifically on the enterprise mobile “data exchange” between data and the mobile workforce.

At Push Mobile Media  we have found is that our offering is both unique and needed to complete the enterprise mobile strategy. We know not to bore our readers with marketing rhetoric, but our customers want to get more data, get in the inside scoop, so here is our answer:

Act I - MobiForce™ represents an enterprise-grade suite of web-based tools for creating and publishing rich mobile media campaigns. Delivering high priority communications to the enterprise business channel of employees, vendors and partners, MobiForce delivers text, graphics, on demand video with user feedback tools as a complete and customizable mobile platform. Using SMS and secure email, mobile campaigns are launched to ‘opt-in’ enterprise members who provide almost immediate feedback regarding the campaign. This mobile web-service (SaaS) is directly aimed at the SMB markets.

“MobiTeams” within the enterprise, teams are using MobiForce to design and build mobile campaigns to reflect the urgent nature of corporate marketing and or priority-based communications such as product alerts, product announcements and technical specifications.

“MobiUsers” who receive the invite to participate in the mobile campaign are asked to provide urgent and valuable feedback, ratings, and suggestions as well as share a social-net experience with other enterprise users who should be part of the program. The ‘invite string’ is designed to monitor who is receiving the message. All users are posted within the Mobile CRM for reporting and campaign management.

MobileDNA™ is defined by Push Mobile Media as the active collection of user preferences and mobile user activities that are vital to the user mobile  experience and the reported analytics of each mobile campaign. MobileDNA is a technology component of the MobiForce suite of products.

Who is Push Mobile Media?

The Push Mobile Media™ Platform enables enterprise managers to create urgent communications, deliver rich media content and receive real-time measurable  feedback from the mobile workforce.  Our mission is simple, empowering your mobile workforce.

Mobile Web 3.0 – The Next Horizon.

I read an interesting article regarding Web 3.0 according to Phile Wainewright. We agree with the simple definition he should be credited with and we are actively creating solid enterprise solutions based on these basic foundations.

The topology of web 3.0 has three tiers , API that opens many web services, Aggregation services like RSS feeds and the Application layer that connects the dots and provides a rich internet user experience. We have been building the enterprise solutions as well as educational solutions following this definition.

In the mobile space, especially within the enterprise, each play an important role and make the mobile experience a much friendlier, social environment.

Connecting people and information is not a done deal. As long as technology sits between people who need content and those who want to share content there is plenty of room for innovation. It’s our opportunity to discover out of the box solutions that make the enterprise a more social cloud within a secure space. To do this we use open API to connect tools and DB, RSS feeds to notify and alert as well to aggregate the user preferred information. This solves a huge problem of information overload.

It’s our job and we are sticking to it.

Our goal at Push is to take simple technologies like podcasting – blogging and a combination of social web tools and start getting people who drive innovation, technology, global sales to share their experiences and vision – by getting everyone to use simple tools and the Push Mobile platform.

We believe in the social enterprise. I believe much work is needed to connect the multi- rings of enterprise communication linking those who want and like to share experiences within the enterprise. Everyone wins when everyone shares whats going on and how its going on … whew.

I’d like to hear your comments on this and share ideas of what is possible and what is already working.

The Mobile Race – Mobile Platforms

I have to admit it’s tough to keep up with blogging as I really need quiet time to focus, however this is a topic I have been wanting to write about. If you are in the mobile space looking at platforms and if you are following the advancements in the SaaS mobile technologies space check out these companies.

The mobile race is on for the perfect mobile platform that understands how the mobile user interacts with the third screen and how the administrators, developers and the designers work together to create that rich mobile experience. It’s tough to say there is a hands down leader within the growing number of solutions. Some of the solutions we have tested, been on conference calls with, seen at CTIA with product managers and sales for full demos and or a walk through, some fantastic, seem fully baked ready for the market and others seem so protective regarding what they are promising to deliver – its nothing really but an NDA and then a series of calls – no real demo , product trial or real evidence of innovation…yet.

So..the “mobile race” is on.

I was amazed how advanced the mobile user interface and general mobile experience was within a few really solid companies. Yahoo, Mobius, Iloop, Action Engine and Webalo. Yet I was disappointed in a few of these as if your not swinging around 100K or more upfront to get in, forget about the solution. Basically just test this yourself…its an interesting exercise.

Iloop was the absolute winner, in my opinion, based on platform capability, professional communication, well trained staff and a real – ready – mobile “killer application”. ( Hey guys … you can quote me on this.)

On the open source side on the mobile platform is Zong. Check this out. I believe the company will make a great mobile splash within the USA as well as their newly found success in Europe. The company has a good vision and one to keep an eye on.

I pounded the floor at CTIA, I interviewed almost anyone who had a mobile platform solution. I have more that I will share about these, but check them out.