Corporate Video – Push Mobile Video Feeds to the Enterprise

June 18, 2008

Reusable corprate video

How much content can your company stuff into a 3 inch mobile screen? The simple answer is “all of it”.

Content for the mobile device is not as simple as just taking existing enterprise video , hours of it, and pushing it to a mobile device.

It makes sense to consider the user and the form factor of how a mobile user might actually wish to use the mobile device as an elective tool in addition to their required laptop and desktop.

We have come up with a simple guide – step by step – that explains the considerations of repurposing existing content as well as building content for both traditional delivery of desktop presentations and the integration of the use of mobifeeds.

We follow many of the content rules of the podcast world – however we have solved the technical bridge required for the enterprise to successfully launch a mobile campaign within the enterprise.

Let us know if you are interested in determining how to integrate ‘mobifeeds’ into your mobile strategy.


Mobile Carriers – Remember the History of Netscape and AOL

June 18, 2008

Not too long ago, Netscape, AOL and others were fighting for position to provide their customers the “internet” exclusively. Remember?

Mobile customers have way too many options today to be ‘locked for life’ to a mobile carrier who is not progressively offering all the benefits of the internet. With that said, here’s an easy prediction , actually we have have seen this before, Verizon is the guarded gate – a garden  <POP!!> Well thats a story that will soon be ending. Verizon is a great company – profits are sky rocking – just like AOL with 35 million dedicated customers, does any one know what AOL is doing today ? Can you explain their business model? where did all the dedicated customers go?

We think its an easy prediction that the OFF DECK internet solutions are the future of the mobile world, and customers, smart mobile users will prevail. We give it one year, before users take complete control. Building new success stories like Apple, Google and oh yea and … Push Mobile Media :)

Netscape – Wired Article – Click here

I love this blog stuff – as it is so great to VENT!