I found this interesting article by reading Judy Brown’s posts in LearningTown. Michael Mace – I want to meet you!
The question posted was – are mobile applications going to die?
Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles. I think this will drive a rapid rise in mobile web development, largely replacing the mobile app business. This has huge implications for mobile operators, handset companies, developers, and users. Michael Mace
“Mike, it’s time for you to write the obituary for mobile apps.”
At Push Mobile Media – we are device agnostic – this means we invest in our platform to support the Blackberry, Windows Mobile 05/06/6.5 the iPhone 2G/3G and hundreds of other mobile devices. This is how our platform works: we utilize the strength of the SMS delivery mechanism for alerts and the mobile browsers to deliver content. We provision each and every mobile device through a complex algorithm to deliver images, video, tests and quizzes – all with customized formatting and navigation. This is all accomplished through the mobile web – there are no downloads or programming skills required.
We all have seen the incredible success of the iPhone app store. I think they finally hit a gazillion downloads.
Well, if Blackberry, Motorola, Microsoft and NOKIA have something to say – you might see something different. Its not an just a plan for an app download – its using the mobile internet for asking questions, like “What do you think of this?” By delivering a message to people where they want it, and when they want it, you increase your chances of collaboration and of building trust – especially in the mobile workforce.
Have a nice day.
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